I’ve been studying personal branding for 8+ years. There’s a particular trend I’ve observed that isn’t talked about enough: the shift from content CREATION to content CURATION.

There are thousands of creators aren’t just making original content They’re becoming trusted curators who sift through the signal and noise in their chosen niche. They’re building audiences not by creating everything from scratch, but by finding, filtering, and presenting the insights that matter most to their community.

I share these observations and strategies across personal branding, entrepreneurship, personal development and much more. Essentially anything that helps you build a stronger, more magnetic online presence.

If you’re into this kind of thinking, you’ll probably want to subscribe to my newsletter or check out my YouTube channel.